This blog was originally posted on October 22nd of last year, yet it is the most frequently viewed. Please take a look at it again and let me know what you think. I also have updated #s to share.
Liability Insurance - Is Home Watch being rated correctly?
Even though we are from all over the country, we all share some common problems. Public education, for example. Even after all of these years of repeating myself, there are still people that think Home Watchis nothing more than "house sitting." As a matter of fact, on Google Adwords, "house sitting" provides a lot of hits to this very site. But I digress. This site is getting a huge response from companies who want to ask about their insurance. There are lots of questions being asked about the disparity in premiums. I am also being contacted by new companies, and people looking to form new companies. The insurance question is a constant theme. So...what can the NHWA do for your company? What's in it for you? Is is worth the money? The answers are obvious: A lot; A lot more than meets the eye; and Absolutely!
As a unified group, we can more strongly negotiate with industries that we do business with, insurance companies being one example. How many of you had to educate your insurance broker and still jump through hoops to secure insurance? I believe that with the amount of Home Watch companies that exist, insurance companies should be able to get a handle on what we do and don't do. They should be able to come up with a symbol for our industry. What about the Yellow Pages? I am willing to bet that most companies are still being listed under "security". We should rate our own description, don't you think? Southwest Florida, which is the center of the Home Watch universe, has been given a listing for Home Watch.. But for the rest of us, why should we have to hope that a potential customer thinks enough to look under security or guard services or even maintenance?
There are so many reasons to join the National Home Watch Association, not the least of which is the "Big Picture." Being accredited will separate you from the pack, and give your company the access to more qualified, direct leads. If you've ever looked at what advertising costs (I know I look at my bills every month...), the annual cost is quite a value. FYI - since we launched the website on September 7th, there have been over 900 new visitors to it. Given the fact that only 300 or so companies have been contacted, well--do the math. I currently have leads for many states with no representation.
As a unified group, we can more strongly negotiate with industries that we do business with, insurance companies being one example. How many of you had to educate your insurance broker and still jump through hoops to secure insurance? I believe that with the amount of Home Watch companies that exist, insurance companies should be able to get a handle on what we do and don't do. They should be able to come up with a symbol for our industry. What about the Yellow Pages? I am willing to bet that most companies are still being listed under "security". We should rate our own description, don't you think? Southwest Florida, which is the center of the Home Watch universe, has been given a listing for Home Watch.. But for the rest of us, why should we have to hope that a potential customer thinks enough to look under security or guard services or even maintenance?
There are so many reasons to join the National Home Watch Association, not the least of which is the "Big Picture." Being accredited will separate you from the pack, and give your company the access to more qualified, direct leads. If you've ever looked at what advertising costs (I know I look at my bills every month...), the annual cost is quite a value. FYI - since we launched the website on September 7th, there have been over 900 new visitors to it. Given the fact that only 300 or so companies have been contacted, well--do the math. I currently have leads for many states with no representation.
Since this blog was published many more things have become clear. I have spoken with many more people who, in spite of everything, are still having difficulty even securing insurance. I have heard from many brokers who want to get involved, and have gotten input from our growing membership. Not only should we be recognized equally, but our services should qualify homeowners who use our service for discounts on their premiums.
Statistics from the NHWA website:
- 796 visits in the last 30 days (676 unique)
- Average page views per visit: 6.96
- Average time on site: 03.28 minutes
- 6509 page view in last 6 months
- 5178 unique visitors in last 6 months
- 1178 searches for members in Florida in last 6 months
- 696 searches for members in California in last 6 months
- 509 searches for members in Arizona in last 6 months
I can share the rest of the numbers with any members who are interested.
Our membership is growing, as is our mentoring program. Why are you waiting to join?
Much success,
Jack
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